02/06/2012

Can't We Just Appreciate the Chrysler Ad For Its Positive Outlook? Many are wont to attribute a political agenda to the Clint Eastwood Chrysler Super Bowl commercial. I didn't see it as political at all.

02/06/2012

How Brands Integrated Social, Mobile, Web Into Super Bowl Ads Altimeter analyzed this year's Super Bowl ads and uncovered five cross channel integration trends among brands in this year's game.

02/05/2012

M&M's Wins Kellog School Super Bowl Ad Review M&M'S earned the top spot for its Ms. Brown ad, winning the eighth annual Kellogg School Super Bowl Advertising Review.

02/06/2012

TapIt!™ Releases Proprietary Mobile Advertising Platform - San Francisco Chronicle (press release) TapIt!™ Releases Proprietary Mobile Advertising Platform San Francisco Chronicle (press release) also helps its advertisers track key actions such as sign ups, engagements, and orders with its conversion-tracking product, TapGauge. TapIt!™ tracks conversions through both a client-side pixel tracker with server-to-server postbacks, and SDK based ... and more »

02/01/2012

Ad Retargeter AdRoll: We Quadrupled Revenue Last Year, Now Profitable - TechCrunch TechCrunch Ad Retargeter AdRoll: We Quadrupled Revenue Last Year, Now Profitable TechCrunch It launched the beta version of its retargeting service in 2009, and now offers features like a program for dynamically changing brand ads called LiquidAds, a single smart pixel for audience segmentation, and A/B test of ads and user groups. and more »

01/19/2012

OverApps Expands Offerings to Block More Than 80 Percent of Online Ads and ... - PR Newswire (press release) OverApps Expands Offerings to Block More Than 80 Percent of Online Ads and ... PR Newswire (press release) Already supporting the most popular ad sizes, including medium rectangle (300 by 250 pixels) and leaderboard (728 by 90 pixels), OverApps' upgraded offerings now also replace 160 by 600 pixel ads, equaling coverage of more than 80 percent of previously ... and more »